My best work is usually not the next screen. It is making the real problem visible enough that a team can stop debating and build.
Before games: drones over refineries, a bank portal for 10,000+ employees, an edtech studio with 100+ clients. Every few years I challenge myself with a new sector and choose to be the least experienced person in the room.
I started by building the UI and interactions myself: HTML, CSS, and ActionScript in Flash. Being close to the build is still how I grow. I learn a skill by doing the work, then I can lead it.
Bank Hapoalim
Before anyone touched the portal, I led the research: 13 interviews, a 752-person survey, and card sorting. Support tickets dropped 34%.
Airobotics · 2016
I led product design for one of the first modular drone operations: live missions, a video library, and data collection.
Playscape
I managed five designers and built the design function while the same team was delivering work for 100+ clients.
After Playscape I went freelance.
Copilot.cx
I mapped a Figma library to Ant Design, mentored two juniors, and stepped back once the practice ran.
Augury
I turned a data-retrieval brief into two modes: investigation and scanning.
Telefire
An industrial fire-safety platform. The screens are a detector report and a day and night schedule.
Percepto
An FAA rule was about to block the US business. I built one flow that shipped and cleared it.
1v1.LOL
The game had millions of players and no business model. I led UX for the core features, including Champions, and introduced monetization.
Bingo Blitz
Today I lead six designers. I understand the need, frame it, try the fix on my own work, then turn it into a standard the team uses.
I still implement. The tools changed: Cursor, Claude, Figma into code. Same instinct as HTML, CSS, and ActionScript. Get close to the build so I can lead it.
The team rebuilt the design system in Figma, then in code on GitHub, so developers and product partners build from it too, not only UX.
I used to measure my contribution by what I shipped. Now I measure it by what keeps running without me.
