Hi, I‘m Yaniv

I'm a UX & UI freelancer based in Holon, Israel, with 10+ years of experience delivering end-to-end design for software products.

I worked on various B2B/B2C projects as a freelancer and as an employee in an organization.

I’m passionate about helping businesses expand their capacity for impact and constantly looking to learn new things.

Also, I'm a workshop facilitation and keynotes speaker for aspiring user experience design, sharing my knowledge and passion for design, technology, and the field of education.

Some Examples


I know, it's just a taste. There is no profound explanation about the work process restraint to NDA. for more information,



I worked on UX and UI solutions for a complex problem in the overview dashboard screen.

My process includes learning the user goals, creating flows, Brainstorming, and ideation with the PM to understand the users better and think of new solutions to interact with the information.

I brought them to life through sketches, prototyping, and user interface design in Figma.

Sector: Machine Health platform B2B



I worked directly with the Head of Design on UX and UI problems. Our mission was to redesign the company products screen.

My process includes: Learning the functionality and business goals, Creating flows, Brainstorming and ideation.

I brought them to life through wireframing, prototyping, and user interface design in Figma and Adobe XD.

Sector: Costumer experience  B2B/C

UX & UI Design Lead


I Performed as the UX and UI lead. I collaborated closely with the Head of software, Product manager, Developers, and Marketing to define the product goals.

My responsibility was to explore a unique solution for our users by creating early mockups and wireframes to find new ways to solve them.

After we had straightforward functionality, I made a high-fidelity design specification.

Sector: Automated Industrial Drones B2B

UX & UI Design Lead

Bank Hapoalim

I Lead the UX design, from research to Hige fidelity design and lunch web portal and a mobile app (iOS and Android) with 10K daily unique visitors.

I worked closely with the PM & collaborated with the development team in an Agile environment.

Sector: finance organizations

Projects Gallery


UX & UI Design lead
mentoring and execution


Everything must be made as simple as possible. But not simpler.
Albert einstein