B2C B2B LMS & EIP

YANIV
SELA

A Product & UX Design manager 18 years of designing systems where mistakes are expensive. Currently UX team lead at Bingo Blitz, Playtika.

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Design that moves teams
& businesses forward.

Six designers. The work is how they decide.

In a live game played by millions, better UX could not come from better screens. It had to come from how six designers make decisions.

My role
UX Team Lead
Platforms
DTC, web, browser, iOS, Android, Facebook
DAU
1M

Build the practice through the work.

Five designers, three products, 100+ enterprise clients, and no quiet period to build any of it in. The methodology shipped through the work. I led UX from research and focus groups through card sorting with clients, then executed UI with engineering until the product was live.

My role
Product Design Manager
Clients
100+
Users
1M+

I led product design for one of the first modular drone operations.

In 2016 the sector was new. Live missions, a video library, and data collection, in one product.

My role
Product Design Lead
Platforms
4
Impacted
Design system

Clear the FAA block with one flow.

An FAA rule was about to block Percepto’s US business. I built one cross-device Remote ID flow that shipped and cleared compliance.

My role
Senior Product Designer
Focus
Remote ID
Outcome
US cleared

Cut support load for 10,000+ employees.

Redesigned the portal and app for Bank Hapoalim’s workforce, grounded in a 752-person study. Support tickets dropped 34%.

My role
Web & Product Design
Employees
10,000+
Outcome
−34% Tickets

Build the system before the screens.

First designer in at Copilot.cx. I mapped a Figma library to Ant Design, mentored two juniors, and stepped back when the foundation held.

My role
Senior Product Designer
Flows
5
Mentored
2 juniors

Showcase

Me in numbers

  • 18yDesign Delivery
  • 5y+Managing designers
  • 160M+Users
  • 500h+Design critiques

How I lead

Research

Interviews, surveys, focus groups, and card sorting

Research workshop with the product team around a table

Testing

Usability tests with a Smart Eye tracker, on a live game build

Usability test with a Smart Eye tracker on a live game build

Workshop

  • Cross-team design workshop in progress
  • Bank Hapoalim workshop: team selfie after sticky-note session
  • Workshop studio: sticky-note walls and team collaboration

Teaching

UX and UI lecture

Design thinking facilitation: sticky-note session

Workflow

Design thinking facilitation

Workflow presentation: process stages on the portal roadmap

What people say about me

  • Yaniv brings a lot of positive energy to the studio and the team. Under his tenure the team leveled up in professionalism, presence, and impact on the product.

    Lior Itzhak GM, Bingo Blitz

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  • Yaniv was a true professional, dived in really fast and advised us on several impactful modifications. I would definitely work with him again.

    Yaron Biderman Product Director, Playscape

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  • Yaniv was a great manager. He always pushed me to achieve the best look and feel the product can have, and gave a lot of attention to the quality of the UX solutions. He is a warm and caring person, open-minded and easy to talk with.

    Roni Brot-Kolinkó Product Designer, Playscape

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  • Yaniv is great to work with. He has exceptional eye and hand for both UI/UX, with his enthusiasm and dedication I’ve found him very inspiring and motivating. I highly recommend to work with!

    Koby Molcho Head of Software, Airobotics

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